# Initial Considerations Congratulations! You're now ready to start your journey to create a proposal, but what now? It's best to start with a target company where you think your idea for change can make a difference. {% hint style="info" %} **Good to know:** you can embed public links, like this Typeform, to make data capture a breeze! {% endhint %} ### Target Company Profile 1. Large public multinational companies beholden to public opinion and issues of Corporate Social Responsibility (CSR). 2. Companies with large institutional investors/asset managers shareholders who are unhappy with the current direction and have their own ESG policies which are not being fulfilled by the firm's current policy (i.e. Engine No. 1 campaign). 3. Companies whose share prices are underperforming against the competition and where shareholder sentiment is that a change of course needs to be made {% embed url="" %} --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://awakeinvest.gitbook.io/shares/selecting-a-company/initial-considerations.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.